Rhododendron Festival

From Rhododendron Festival Website:

Come join us for a weekend of fun! Our Rhododendrons, that thrive along the Oregon Coast, are of course the stars of the Festival and to celebrate their beauty, you will also enjoy the family-focused parade, Street Vendor Fair, Car Show, 5K run and the Carnival with rides, games and a few surprises. The festival officially begins with the Rhody Showcase to crown "Queen Rhododendra and King of the Coast". And while you are in the area, be sure to visit our fabulous shops, restaurants and the many adventures found only in Florence. Scroll through the full list of events below and plan your weekend in Florence Oregon, today!

The Florence Rhododendron Festival is the second-oldest flower festival in Oregon and third - oldest on the West Coast and is just one year younger than the Portland Rose Festival. The Oldest flower festival on the west coast is the Tournament of Roses in Pasadena, California.